In order to help me negotiate better with the dealer, can you explain how the "Instant Market Value (IMV)" price is derived and how/why does it fluctuate up and down from day to day? Mainly why would the IMV go up? R/

Asked by Sep 26, 2013 at 10:55 AM

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http://cargurus.uservoice.com/knowledgebase/articles/112824-what-is-instant-market-value-

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