"instant market value"
check out this link, it's been asked many times. http://www.cargurus.com/Cars/Discussion-t38914_ds517220
From Cargurus Home......Instant Market Value is the estimated fair retail price for a vehicle based on similar listings in the market. We analyze millions of currently listed and recently sold cars to determine the Instant Market Value for a vehicle based on year, vehicle condition, trim, mileage, transmission, options, region and other factors.
Get More Money for Your CarBe seen by 20 million shoppers. Create Your Free Listing
Search Shopping & Pricing Questions
Are you a UK consumer? CarGurus now has a discussion forum in the UK.
Shopping & Pricing Experts