Pepsi-Cola issued a "Mug" rootbeer Beetle, in 1969, how much is it worth

Asked by Apr 01, 2007 at 10:58 AM about the 1969 Volkswagen Beetle

Question type: Shopping & Pricing

Pepsi-Cola had a few "MUG ROOTBEER" Beetles, in 1969, found two of them, 5,000 miles on them, How much is it worth?

12 Answers


Actually jojo as I understand it the Mug promotion happened in 1999 less than a year after Mug was introduced. They wrapped about 25 vintage Beetles and some of the new generation of Beetles (which prompted the promotion) to promote the brand. I didn't find a breakdown of the alleged 25 vintage Beetles in question however. As for their value that's hard to say. For most the vintage Beetles, your two 1969's for example have value based on the fact they are restored with low mileage and the fact they have the Mug wrap may actually hurt their value. To others the sheer rarity of these cars gives them added appeal. The best shot you have is to search out Beetle collectors on the web or simply throw it up on ebay and se what kind of response you get. Good luck!

2 of 2 people found this helpful.

hey jojo i have one of my own 1971 mug bug I had purchesed it from a employee of pepsi and it only had 600 miles on it well on the dash any way. I also have some other promo ads like a foam maker some banners. any way on a prize entry form the retail price was stated as 10,000


I have one sitting in my garage. The car runs great and looks great. Lots of fun to drive. I need the room and would be willing to make a sale.

1 of 1 people found this helpful.

Do you still have this beetle and any pictures. A local museum in Iowa is trying to add a Soda/Pop component to their museum.


I helped build these bugs back in 1999. It would be cool If I could get my hands on one today.

2 of 2 people found this helpful.

What would one be worth to you?

1 of 1 people found this helpful.

Well that would depend on the condition of the bug and the year of it.

1 of 1 people found this helpful.

I also have to tell you that it was the MTV BEACH HOUSE/MUG ROOT BEER PROMOTION in june of 1996.


I have one :)


Poor baby---need to get her running again

1 of 1 people found this helpful.

Jodi, What city do you live in? Where did the mug stickers go?

1 of 1 people found this helpful.

I have a 1970 with less than 23,000 miles on it! Also have documentation!

2 of 2 people found this helpful.

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