Pepsi-Cola issued a "Mug" rootbeer Beetle, in 1969, how much is it worth

Asked by Apr 01, 2007 at 10:58 AM about the 1969 Volkswagen Beetle

Question type: Shopping & Pricing

Pepsi-Cola had a few "MUG ROOTBEER" Beetles, in 1969, found two of them, 5,000 miles on them, How much is it worth?

12 Answers


Actually jojo as I understand it the Mug promotion happened in 1999 less than a year after Mug was introduced. They wrapped about 25 vintage Beetles and some of the new generation of Beetles (which prompted the promotion) to promote the brand. I didn't find a breakdown of the alleged 25 vintage Beetles in question however. As for their value that's hard to say. For most the vintage Beetles, your two 1969's for example have value based on the fact they are restored with low mileage and the fact they have the Mug wrap may actually hurt their value. To others the sheer rarity of these cars gives them added appeal. The best shot you have is to search out Beetle collectors on the web or simply throw it up on ebay and se what kind of response you get. Good luck!

2 of 2 people found this helpful.

hey jojo i have one of my own 1971 mug bug I had purchesed it from a employee of pepsi and it only had 600 miles on it well on the dash any way. I also have some other promo ads like a foam maker some banners. any way on a prize entry form the retail price was stated as 10,000


I have one sitting in my garage. The car runs great and looks great. Lots of fun to drive. I need the room and would be willing to make a sale.

1 of 1 people found this helpful.

Do you still have this beetle and any pictures. A local museum in Iowa is trying to add a Soda/Pop component to their museum.


I helped build these bugs back in 1999. It would be cool If I could get my hands on one today.

2 of 2 people found this helpful.

What would one be worth to you?

1 of 1 people found this helpful.

Well that would depend on the condition of the bug and the year of it.

1 of 1 people found this helpful.

I also have to tell you that it was the MTV BEACH HOUSE/MUG ROOT BEER PROMOTION in june of 1996.


I have one :)


Poor baby---need to get her running again

1 of 1 people found this helpful.

Jodi, What city do you live in? Where did the mug stickers go?

1 of 1 people found this helpful.

I have a 1970 with less than 23,000 miles on it! Also have documentation!

2 of 2 people found this helpful.

Your Answer


Looking for a Used Beetle in your area?

CarGurus has 9,106 nationwide Beetle listings starting at $1,750.

Get More Money for Your Car
Be seen by 20 million shoppers. Create Your Free Listing

Volkswagen Beetle Experts

  • #1
  • #2
    Chris Billings
  • #3
    Tom Demyan
View All

Related Models For Sale

Used Ford Mustang
278 Great Deals out of 38,263 listings starting at $1,995
Used Toyota Corolla
663 Great Deals out of 65,393 listings starting at $1,599
Used FIAT 500
88 Great Deals out of 3,786 listings starting at $2,900
Used Chevrolet Camaro
252 Great Deals out of 29,972 listings starting at $4,980

Used Cars For Sale

2018 Volkswagen Beetle For Sale
3,864 listings starting at $14,999
2017 Volkswagen Beetle For Sale
3 Great Deals out of 909 listings starting at $12,499
2016 Volkswagen Beetle For Sale
12 Great Deals out of 377 listings starting at $10,400
2015 Volkswagen Beetle For Sale
15 Great Deals out of 505 listings starting at $8,720
2014 Volkswagen Beetle For Sale
26 Great Deals out of 539 listings starting at $7,500

Content submitted by Users is not endorsed by CarGurus, does not express the opinions of CarGurus, and should not be considered reviewed, screened, or approved by CarGurus. Please refer to CarGurus Terms of Use.