Sticker price is the "price tag" the dealer puts on a vehicle. Invoice price is what the dealer paid for the vehicle when they bought it from the manufacturer. The difference is usually several thousand dollars. You want to pay about $2500.00 over invoice price as a general rule of thumb. This will take MUCH haggling, negotiating, and sometimes arguing. But it can be done. It took me all afternoon and I was at the dealer past closing time when I bought my Mercury. Be tough and stick to your guns when negotiating for a new vehicle. HTH. -Jim
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