1966 Buick Riviera Retail Prices
These prices reflect the current national average retail price for 1966 Buick Riviera trims at different mileages. They are based on real time analysis of our 1966 Buick Riviera listings. We update these prices daily to reflect the current retail prices for a 1966 Buick Riviera.
MSRP (also known as the sticker price) stands for the Manufacturer Suggested Retail Price. This is the manufacturer's recommended price for the vehicle, including optional equipment.
The Invoice Price of a vehicle is the amount that a dealer pays to the manufacturer for the vehicle. The dealer's profit is the difference between MSRP and Invoice plus any manufacturer-to-dealer incentives.
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