2010 Mazdaspeed3: The Most Hideous New Car Ever?

Look away, it’s hideous!
In one of the most disappointing debuts in the history of automobiles, the 2010 Mazdaspeed3 is almost laughably ugly. Uglier than an Edsel. Uglier than an Aztec. This car, based on the front end alone, is destined to land on every future top 10 list of ugly cars from now until eternity.
The grinning front end looks like a combination of Ronald McDonald, that guy in the Smilin’ Bob commercials, and the inside of fish gills.
I’m shocked that the good people over at Mazda ever thought this was actually a good design strategy. Maybe all the effort went into the car’s performance, which I admit is impressive, and styling was just an afterthought left to an overly happy intern.
The thing is, I don’t care that the new Mazdaspeed3 is rated at 262 hp or puts down 280 lb-feet of torque at 3,000 rpm. Heck, I wouldn’t care if it had the engine from Aston Martin’s screamin’ new One-77, I’m not getting within 20 feet of a car that looks like a rolling Enzyte commercial.
The hood scoop looks out of place, and the bluntly rounded front end looks like a dead, bloated dolphin.
Reviewers really dig the Mazda’s exhilarating track performance, but that doesn’t change the fact that its ridiculously silly face looks like a pukey cutesy Pokemon character. Does Mazda seriously think a young hip adult will go for this happy-faced new 3 over a WRX or Mitsubishi Evo?
Studies have shown that buyers prefer cars with angry faces. That’s especially true with young, brooding 20-somethings, who won’t spend $25K on a car that looks like it belongs in a Candy Land game.
I sure hope disgusting front-end treatments don’t start getting popular. Acura did it and now Mazda. As much as I despise Acura’s cringe-worthy new beak, I think I’d rather have that than this new Mazda.
What do you think of Mazda’s new face on the 2010 Mazdaspeed3?
-tgriffith
Car Industry News, Car Minded, Car Review, Foreign Cars, General Chat













We’ve polled people from Maine to California, and they all come up with the same answer: The sharpest, sexiest, hottest vehicle of this past year is … the
Coupe winner in the “Coupe and Cabriolet” category and bestowing the 2010 E-Class sedan with top honors in the overall ranking. Based on this highly scientific, one-hundred percent definitive study, Daimler arrived at the only conclusion that one could derive from a study of this type: that the E-Class business saloon [sedan] is “the most attractive new car in the world.”
The Germans are surely producing prettier cars than they have in years past.
There has been much hoopla about the new
In the same vein, we’ve heard much about the
Okay, you ask, why no American cars? ‘Cause most of them are just plain ugly. Everyone says the
But we still like the
And finally the
I can’t remember Consumer Reports ever not liking a Honda.


Three different models are available, starting at $89,800 for the Panamera S. It’s got all the 


My wife’s car has given us trouble since the day we got it.
Next we drove to Nissan, where the environment was completely different. We parked in front of a group of 5 salesmen and were approached by one before we even got out of our car. He showed us a few Muranos, but wouldn’t let us drive them alone as the Lexus dealer did. During our test drive they managed to take our car for a trade-in appraisal, assumed we were going to buy the Nissan, and acted shocked when we said we weren’t interested in it.
Its interior has been compared to the phenomenal Audi layout. Its driving experience has been likened to BMW.
Recent Comments