http://www.cargurus.com/blog/2008/12/30/best-and-worst-car-ads-of-2008 Daily coverage of the world of cars, including upcoming cars, industry news, car politics, fun lists, and more. Fri, 27 Nov 2009 04:37:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.cargurus.com/blog/2008/12/30/best-and-worst-car-ads-of-2008/comment-page-1#comment-13339 jgoods Wed, 31 Dec 2008 16:42:34 +0000 http://www.cargurus.com/blog/?p=1639#comment-13339 Good point, tgriffith, good point. It shows again that the dealer is the weak link in the chain of car merchandising. The dealer structure is at fault and makes buying a car an exercise in customer conflict. Same as the ads--all focused on price, nothing on value. Even the typical car owner can write better ads: did you check out the one on the Audi? Good point, tgriffith, good point. It shows again that the dealer is the weak link in the chain of car merchandising. The dealer structure is at fault and makes buying a car an exercise in customer conflict. Same as the ads–all focused on price, nothing on value. Even the typical car owner can write better ads: did you check out the one on the Audi?

]]> http://www.cargurus.com/blog/2008/12/30/best-and-worst-car-ads-of-2008/comment-page-1#comment-13315 tgriffith Wed, 31 Dec 2008 01:41:15 +0000 http://www.cargurus.com/blog/?p=1639#comment-13315 The contradictions between dealer advertising and manufacturer advertising is appalling. You'd think manufacturers would want to protect their brand consistency in dealers' messaging, yet tackiness prevails. Cadillac comes across as seductive and luxurious on national TV, but in the local Sunday paper they look like any other marked-down item available at the corner dollar store. Where's the brand equity in that? The contradictions between dealer advertising and manufacturer advertising is appalling. You’d think manufacturers would want to protect their brand consistency in dealers’ messaging, yet tackiness prevails. Cadillac comes across as seductive and luxurious on national TV, but in the local Sunday paper they look like any other marked-down item available at the corner dollar store. Where’s the brand equity in that?

]]>