Routan Van
Monday, February 25th, 2008
 A few years ago, Volkswagen teased the driving public with rumors and auto show concepts of a modernized Microbus, that iconic van of the ’60s and ’70s, stirring up fond memories of outdoor concerts, cross-country treks, and flower power. The concept vehicle had just enough styling homages to the original blended with technological updates to get both critics and consumers excited.
Alas, production costs, U.S. safety regulations, and the current dollar status in Europe rendered the Microbus too expensive, according to Volkswagen brass. To reduce costs and establish its own foothold in the minivan market in the U.S, they teamed up with Chrysler, the inventor of the original minivan, and the result is the 2009 Volkswagen Routan, which debuted at the Chicago Auto Show recently. Not at all like the Microbus concept, the new Routan uses Volkswagen exterior styling to dress up what is essentially a Dodge Caravan. The Routan shares the same platform, but adds a stiffer suspension and higher quality interior materials for more European-like handling and comfort.
This might be a good thing. The Dodge Caravan has been the top-selling minivan for years, yet Volkswagen has added just enough distinctive tweaks to the Routan’s profile, performance, and layout to keep its loyal fan base happy. On the bad side, it’s a bit strange to see Volkswagen entering the minivan market only now, considering that sales of the suburban family mover have consistently decreased over the last three years, from 1.1 million in 2005 to just under 800,000 in 2007. Crossovers seem to be the trend now, but Volkswagen feels the Routan will appeal to a different segment of its consumers, those who have moved on from Beetle singlehood to marriage, family, and the need for a more versatile vehicle.
The name is a play on the word “route,” with nods to other Volkswagen vehicles, such as the Touran, Tiguan, and Sharan. Essentially the same length as the EuroVan, the Routan comes with much of what you expect out of a minivan these days — power sliding doors, a power liftgate, a navigation system, three rows of seats which fold flat, and 13 cupholders. Though the Microbus concept featured a second row that rotated to face the third row, complete with a tray table that flipped up into a two-sided video monitor, the Routan has chosen to eschew both Chrysler’s Stow ‘N Go and Swivel ‘N Go seating arrangements.
There will be two engine choices in the front-wheel drive van — a 3.8-liter, 197-hp V6 or a 4.0-liter, 257-hp V6. Unusual for Volkswagen, no diesel engine will be offered. The Routan is set to go on sale in the fall of 2008, and it will be interesting to see if it can capture any new buyers to its fold. Right now, the only factors that seem to set it apart from its Caravan inspiration are its higher-end interior materials and more streamlined ergonomics. Otherwise, except for already existing Volkswagen fans, it’s hard to believe the Routan will either steal sales from the Caravan or win over any new minivan buyers.
See a press release here.
Check out video of the van.






