Toyota Prius vs Toyota Prius c

After decades of being the frumpy leader of the fuel-efficiency movement, the Prius emerges as one of the better-looking new cars to hit the market recently. This fifth-generation revelation in looks is then backed up by a huge jump in power without sacrificing any of the fuel-sipping ways of the earlier model. Add in impressive standard safety features and a reasonable suite of interior tech and comfort goodies, and you have an impressive hatchback that just now happens to be a hybrid.

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The Toyota Prius family is growing. The iconic hybrid has been so successful Toyota has seen fit to expand the Prius into a multi-vehicle sub-brand. It still lives under the Toyota name, but has expanded to several uniquely Prius–ey vehicles. The first variant was the Prius V, which is a larger vehicle that took on more of an MPV/wagon shape when it went on sale in the U.S. in October 2011. As you might have guessed the, “V” stands for “Versatility.”

In March of 2012, the family grew again, but this time by going smaller. The Prius C is a subcompact hybrid, based on the same platform as the diminutive Toyota Yaris. But the Prius C features the namesake drivetrain and more attractive and fun packaging. The Prius C is a more affordable, more city-friendly means of staying within the Prius family. The “C” in the name stands for “City,” but it might as well be “Compelling.”

So, is the Prius C, at $19,080, worth its premium over the mere $14,430 for a Yaris? It depends on where you’re standing.