This most basic of the Town Cars was sold for livery use. Whereas law enforcement and municipal vehicles were generally the Town Car's platform-sharing cousins, the Ford Crown Victoria and the Mercury Grand Marquis, which are not as plush, the Lincoln was better suited to provide the limousine experience.

The necessary features were here: leather seating, air conditioning, power accessories, and most of all a cushy suspension, but the performance-enhancing upgrades found on the Touring and Cartier trims were not needed for ferrying paying passengers to and from the airport or wherever they needed to go.