The 2004 Ford F-150 Heritage is one of the great moments in marketing from the guys in Dearborn.  You have to hand it to them: instead of calling this the 'Ford F-150 Leftover', they came up with the 'Heritage' moniker to make these pickups sound classy.

To be honest, the '04 F150 Heritage is actually a good deal for bargain-conscious buyers.  What happened is that it was easier and more cost-effective for Ford to switch production gradually over to the redesigned 2004 Ford F-150.  In order to differentiate the 'old-style' F150s that were still being produced in 2004, Ford created the one-off 'Heritage' brand.

What you'll get in the 2004 F150 Heritage is the same solid, if slightly outdated, F-150 chassis used from 1997 through 2003.  The 2004 F-150 Heritage is basically identical to the 2003 Ford F-150: it's just a year newer, and it's odd enough that you might find a great value out there.