I realize that this question has been probably asked 100 times, but what is the percentage number below Instant Market Value should someone offer a dealership for a vehicle and would that change depending on how long the vehicle has been on CarGurus?

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Asked by RJBowden Mar 14, 2013 at 11:07 PM about the 2010 Toyota RAV4 Limited V6 4WD

Question type: Shopping & Pricing

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judge_roy answered 2 months ago

It is based on national average, with adjustment to your location.

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tenspeed answered 2 months ago

It doesn't matter how long a vehicle has been on CarGurus. Instant market value is a average price that the vehicle has been selling for. As a buyer, you want to spend less than the average. Rough guess on the percentage would be to offer 80-90% of the asking price.The dealer should counter offer. A private seller might be offended and not respond.

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